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Posted: 20 Mar 2022 13:52 initial question | |
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There are people who are making millions with CPA marketing. In terms of single conversion, it could be as low as $0.10 to $10. In some cases when the user has to enter credit card details for the trial of the product, you can get paid up to $50.
What is CPA Marketing ?
CPA: Cost for action/Cost per acquisition.
In CPA, you get paid for completing an action that could be as simple as getting a user to fill up a form or take any other desired action. Whereas in affiliate marketing, you get paid when somebody makes a purchase. CPA is considered to be easier than affiliate marketing for a simple reason; here you get paid for sending a lead. Once the traffic you send converts into a lead, after that it’s the job of the particular network to convert into the sales. Anyhow, you would be paid for the lead.
How about traffic generation methods?
In CPA, you need to check the promotion details before starting the promotion. Many CPA offers are limited to certain geographical locations & you can use only selected sources to drive traffic.
How about a reversal & holding period for commission?
In affiliate marketing, we have a holding period of 30-60 days whereas in CPA you get paid instantly with no refunds unless you are violating TOS such as driving traffic from an illegal method. You will be paid once you reach out the minimum payout for the CPA network you are signed up with.
How about scam offers?
This is one of the biggest downsides of CPA; as you will find a lot of scam offers paying $1-$2 for simple tasks. For example one like this where you need to traffic to win iPhone/iPad page:
I’m sure you are smart enough to know such offers are mostly a scam & something you don’t want people to fall for. Avoid offers such as make money quickly, online flash games (Many of them install spyware), Sex or dating & many others. I would suggest using your own judgment & avoiding promoting something that looks scammy or might hurt somebody.
Round up:
According to me, both Affiliate marketing & CPA are a great source of earning online. Affiliate marketing is a slow process, but it pays off pretty huge in the long run & with the right strategy. At the same time, CPA is easy for beginners without a website, as you need to send traffic which needs to take simple action like email submit, install an app or complete a survey.
I will be covering more on CPA marketing in the coming days. |
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